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Tuesday, June 24, 2014

Just Dance as Official ESWC Discipline

Just Dance as Official ESWC Discipline

Ubisoft and the Electronic Sports World Cup (ESWC) today announced their partnership to turn Just Dance, the pop-cultural phenomenon played by 100 million of fans all over the world, into an official ESWC discipline.

“For the 11th edition of the ESWC, we are very proud to widen the definition of eSport with Ubisoft. Competitive gaming has to welcome all kind of players, has to be developed in partnership with the games publishers, and has to showcase the most advanced technologies which link the body to the game. Just Dance is for ESWC the perfect medium to reach those goals", said Matthieu Dallon, founder of the ESWC.

Qualifiers for the Just Dance World Cup will take place between July 13th and September 21st online and around the world at gaming events. The competition is open to anyone and there are three ways to qualify:

  1. On World Dance Floor, Just Dance’s online multiplayer mode which allows players to compete against each other’s performances. Qualifying sessions are scheduled for July 13th, July 20th, July 27th, August 3rd, August 31st, September 7th, September 14th and September 21st.
  2. On the Just Dance TV players can submit their best Just Dance 2014 dance recording.
  3. In-person at specific ESWC qualifier events and Ubisoft events to be communicated at a later date.

"As soon as you put Just Dance on a stage the crowd starts dancing spontaneously. This is really inspiring to us and reflects the fact that dancing is a show as much as it brings people together. Competitive gaming shares the same goal, so we decided to partner with ESWC and create an official discipline with a very accessible show for everyone to feel the thrill of eSport," said Jean-Baptiste Pennes, Senior eSport Manager at Ubisoft.

The top twenty Just Dance players will be flown to Paris Games Week to compete in the Grand Final of the Just Dance World Cup from October 30th to November 1st, 2014. During the Final, performances will be appraised on score and style of the dance by a jury and submitted to online voting. Details about the jury members and the rewards for the winners will be announced soon.

For the latest information on the Just Dance World Cup by ESWC, please visit: www.justdanceworldcup.com.

More information on Just Dance is available at www.justdancegame.com. Follow us at Twitter.com/JustDanceGame.

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